The $10 USD/month service featured access to a library of over 100 Xbox One and Xbox 360 games, as well as subscriber-exclusive discounts. With publisher support secured, Microsoft officially unveiled Xbox Game Pass in February 2017. ultimately sold publishers on the idea by pitching a low-risk investment: Give us your older games, games whose revenue streams have effectively dried up, and let’s see what happens. His vision was both clear and, as time has proven, feasible: Game Pass was an opportunity for mutual growth, for Microsoft to expand its active user base on Xbox and for publishers to grow player counts, extend games’ shelf lives, and ultimately increase revenue through continued sales and in-game transactions - not to mention the guaranteed money from Microsoft for allowing their games on the service. The pitch for Game Pass, passionately spearheaded by Xbox boss Phil Spencer, was met with resistance, as publishers expressed concern about devaluing their own products for Microsoft’s potential gain. Microsoft, seeing the success of other media streaming services like Netflix and Spotify, pivoted toward a subscription model, and thus Game Pass as we know it was born. The project was known internally as Arches, though the concept would never make it to market in that form. Microsoft originally envisioned Xbox Game Pass as a rental service.
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